Urban Futures: place branding and the value of public space
At present, we are surrounded by a multiplication of discourses about the future of cities and long-term strategies for urban transformation. The way in which such a future is imagined and depicted today has probably little to do with how cities will actually look like in 30 or 50 years.
Yet, these discursive formations are social forces in themselves, which advance a number of model images, as the ‘Urban Age’ and so on. Indeed, territories cannot be separated from the extensive work of territorial imagination and image making.
Consequently, the various visions about the coming urban space and the type of urban life that will take place in it are worth being studied in details. Perhaps, the interest of such documents – talks, texts, videos, manifestoes, policy visions, strategic plans, projects etc. – lies in what they say as much as in what they take for granted, or simply overlook.
A whole conceptualisation of public space lies at the core of many – if not virtually all – discourses concerning urban futures. Despite the mourning for the death of public space, it seems that public space continues to be at the forefront of most preoccupations concerning the problems and promises of urban future.
In this session, we invite empirically-grounded and theoretically sustained papers reporting on meaningful cases where urban futures are discussed and urban visions are put forth. Topics of interest include, but are not limited to
- Social imagination and constituent imageries of urban futures
- Visualising the future in the mass media, policy discourse and citizens’ movements
- Contents, strategies, aims and ideologies of territorial branding
- Consequences of urban design and cultural entrepreneurs at different scales (local, urban, regional, national, transnational)
- Policy-making issues in crafting urban futures
Further information on the conference is available at http://www.projectanticipation.org
- Session’s speakers should register and pay the conference fee:
- Early registration (before 1 September 2015): € 150
- Late registration (from 1 September 2015): € 200
- Abstract submission: 15 June 2015
- Final program: 30 June 2015
- Early registration: Before 1 September 2015
- Deadline registration: 20 October 2015
The registration is now open: https://webapps.unitn.it/